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Professional Certificate in
A New Map for Product Management: Navigating Global Markets in the Era of Climate Change and Demographic Collapse
UMD
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What you will learn

  • Understand the impact of globalization's forces (global middle class, climate change, demographic transitions, superpower competition across developing countries) on product management, identifying strategic opportunities and risks.
  • Across the product lifecycle, develop brand strategies that effectively respond to this evolving global landscape, enhancing customer analysis and the marketing of global products within integrated value chains and networks.
  • Design rulesets for accessing new global markets, incorporating ESG factors, operational concepts like composable enterprises and digitally enhanced directed autonomy (DEDA), and the principles of minority rules and network resilience.
  • Implement product designs that influence business models for creating attractive networks, considering ecosystems, APIs, and content tailored to different markets and partners.
  • Employ innovation strategies and visionary leadership to navigate changing power dynamics within global value chains while staying true to product vision and encouraging growth.
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
3 months
2 - 3 hours per week
Discounted price: $672.30
Pre-discounted price: $747USD
For the full program experience

Courses in this program

  1. UMD's A New Map for Product Management: Navigating Global Markets in the Era of Climate Change and Demographic Collapse Professional Certificate

Meet your instructors
from The University of Maryland, College Park (UMD)

Thomas Barnett
Instructor
The University of Maryland, College Park
John Johnson
Professional Programs Manager, Clark School of Engineering, University of Maryland
University of Maryland, College Park

Experts from UMD committed to teaching online learning

Enrolling Now

Discounted price: $672.30
Pre-discounted price: $747USD
3 courses in 3 months
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